Plastic pollution is a global challenge and in its 2021 Sustainability Mission Report, Breitling committed to achieving zero plastic waste across operations by 2025. To engage key internal and external stakeholders on this ambitious goal, Breitling has collaborated with collaboratio helvetica and Let's Talk Waste to effectively address the topic with the relevant stakeholders.

Together with Sentience and the Bern University of Applied Sciences BFH, collaboratio helvetica designed and carried out the Protein Lab, contributing to the protein revolution by uniting stakeholders from different parts of the food system, analysing systemic barriers and promoting collaborative solutions.