Gender Lab Prototypes: OUT OF THE BOX CONTENT CO.

Work in progress: Finding the target group!

Work in progress: Finding the target group!

The Out of the Box Content Co. offers simple, creative and humorous toolkits to help awaken a broader public to the pervasiveness and limitations of traditional gender normative stereotypes. We utilize humor and fun to soften resistance, and open hearts and minds to change.

We are learning that normative gender stereotypes are harmful to humans across the entire gender spectrum, even those presumed to be in a position of privilege. We want a future where gender identity poses no limitations on personal freedom, and where collective accountability (see something, say something, zero tolerance) is the mechanism to push large scale societal change.

Our first prototype is a set of simple and fun stories targeted towards preschool/school aged children and their families. Each member of the core team will write their own personal short and simple story (1 page or less) playfully describing an experience they’ve had with normative gender stereotypes. We will work with illustrators and graphic designers to publish the stories in small format (like Pixie Books) in CH DE, coupled with advice with tips on how to turn awareness into action, in this case how to engage in discussions with children about gender. Storytime gatherings may also be organized.